Curl Cult

Curl Cult products are vegan, gluten-free, phthalate-free, sulfate-free, and free from parabens and harsh surfactants, making them gentle on hair and environmentally friendly.

Infused with PisumProtex™ pea protein technology, they strengthen curls from within, resulting in softer and healthier hair.

Curl Cult’s revolutionary perm technique creates stunning curls without damaging the hair. The brand focuses on clean beauty, using natural ingredients and professional-grade results for curly and textured hair.

These features make Curl Cult products popular among curly hair enthusiasts.

Fern spiral with product benefits text, emphasizing hair care and pea protein formula.

PISUMPROTEX

Our breakthrough formula, made with pea proteins, helps prevent cuticle cracking and minimizes damage. It's rich in amino acids that hydrate and protect the hair, allowing you to bend it to your desired texture. With advanced Plex technology, it leaves hair soft, healthy, and hydrated.

🌱 VEGAN

🐰 CRUELTY FREE

🍃 PARABEN FREE

✨ SULFATE SURFACTANT FREE

💧 NO WATER WASTE

♀️ WOMAN OWNED BUSINESS

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Curls making a comeback; various articles highlight the resurgence of perms in modern style.

AHEAD OF THE CURVE

Curls are already making a comeback and we’re not the only ones to notice. Get ahead of the trend by offering a new approach to achieving woke-up-like-this texture and waves that grow out gracefully.

Not Your Grandma’s Perm

New technology reshapes how we think of perms.

“It’s not enough to just make a good product; I recognized there was a permanent texture need in the market and sought to create a solution that would truly help people.” — Janine Jarman

THE MODERN-DAY PERM IS BACK AND BIGGER THAN EVER — HERE’S WHAT YOU NEED TO KNOW – POPSUGAR

THE RISE OF THE PERM IS UPON US – MANE ADDICTS

THE PERM IS OFFICIALLY BACK IN 2021 – L’OFFICIEL

THE PERM IS THE RETRO HAIR TREND MAKING A HUGE COMEBACK IN 2021 – ELLE AUSTRALIA

MEN ARE GETTING PERMS — YES, PERMS – GQ

Hair care products arranged with a plant in the background.

1.PREPARE – clarifying shampoo (1000 mL / 33.8 fl. oz.)

2.LIBERATE – step one permanent styling lotion (500 mL / 16.9 fl. oz.)

3.REGENERATE – step two neutralizing treatment (1000 mL / 33.8 fl. oz.)

4.REFRESH – rehydrating shampoo (250 mL / 8.45 fl. oz.)

5.REVIVE – rehydrating conditioner (250 mL / 8.45 fl. oz.)

6.AWAKEN WELL – rehydrating leave-in (250 mL / 8.45 fl. oz.)

7.ENHANCE – restructuring curl cream (250 mL / 6.7 fl. oz.)